20th September 2009 / Comments (15)

Pick Up a Midday Pinta

Woman's Own: 21st June 1969

Milk is only really advertised at children nowadays, so it's odd to think that women in 1969 needed the health benefits of milk explained to them. This ad appealed to me because of the a) the rather nice picture of a contemporary telephone exchange and b) the novel idea that a glass of milk and an apple makes an acceptable lunch. Not for me, it doesn't...

Comments


I love her hair

By Sarah T
September 20, 2009 @ 1:59 pm / #

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This is a great picture, not only because she looks great, but it's a nice time capsule, as her job doesn't exist in that form anymore!

By Tanya Jones
September 20, 2009 @ 2:31 pm / #

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"real natural milk"; as opposed to unreal unnatural milk, presumably.

Wonder what the "Dairy Festival" was; it sounds like something from Roger's Profanisaurus...

By Zagrebo
September 20, 2009 @ 4:06 pm / #

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I wondered about the 'natural' tag myself, but I suppose it's proof that the 'natural' phrase has been used to trick consumers for years. I can only presume that the 'Dairy Festival' is something to do with the Milk Marketing Board!

By Tanya Jones
September 20, 2009 @ 4:24 pm / #

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Milk used to be sold in pyramid-shaped cartons from dispensing machines - one features at the beginning of the film A Hard Day's Night. Dairy products were classed as protein then - now they're fat.

By Beelzebub
September 20, 2009 @ 4:41 pm / #

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I remember being surprised by the vending machine when I watched the film. I suppose the more sedentary lifestyle many lead now is responsible for milk's fat content being more relevant nowadays.

By Tanya Jones
September 20, 2009 @ 5:07 pm / #

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Oh, naive times. She's allowed a drink at the computer. And easy-to-digest energy is seen as a good thing.

By TheLeen
September 23, 2009 @ 9:43 am / #

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It's a telephone exchange, rather than a computer, but computers did look similar back then...

By Tanya Jones
September 23, 2009 @ 1:34 pm / #

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In any case, it'll hate your pinta inside itself.

By TheLeen
September 23, 2009 @ 2:01 pm / #

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Very true!

By Tanya Jones
September 23, 2009 @ 8:06 pm / #

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The difference is that Strowger switches and relays, being very robust, dry out. A spot of Electrolube (stop sniggering at the back, Jones!) and they're good as new. Try that with a motherboard!

How you'd get rid of the smell of forming cheese, on the other hand... (Jones! Go see the Headmistress now!)

By Martin Fenton
December 20, 2011 @ 10:46 pm / #

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(Erm... not that you can see Strowgers in this picture. The comment also stands for jackfields, though. As you were.)

By Martin Fenton
December 20, 2011 @ 10:46 pm / #

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I think you should write a naughty book on the history of telecommunications, Martin :)

By Tanya Jones
December 21, 2011 @ 4:58 pm / #

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"The 14 September 1895 issue of 'Scientific American' contained a report on the nascent ability to transmit, by means of Morse Code over wire, line images from one location to another. It was finally possible, by means of telephone or radio link, for one man to send another a recognisable image of a lady's front bottom. So convincing were these images that reports of paper cuts to genitals were to become commonplace among the very rich, those working in Telecommunications, and - particularly - those working at sea..."

By Martin Fenton
December 31, 2011 @ 4:40 pm / #

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That, except more of it, Martin.

By Tanya Jones
January 04, 2012 @ 3:00 pm / #

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