20th September 2009 / Comments (10)
Pick Up a Midday Pinta
Woman's Own: 21st June 1969
Milk is only really advertised at children nowadays, so it's odd to think that women in 1969 needed the health benefits of milk explained to them. This ad appealed to me because of the a) the rather nice picture of a contemporary telephone exchange and b) the novel idea that a glass of milk and an apple makes an acceptable lunch. Not for me, it doesn't...
Comments
This is a great picture, not only because she looks great, but it's a nice time capsule, as her job doesn't exist in that form anymore!
"real natural milk"; as opposed to unreal unnatural milk, presumably.
Wonder what the "Dairy Festival" was; it sounds like something from Roger's Profanisaurus...
I wondered about the 'natural' tag myself, but I suppose it's proof that the 'natural' phrase has been used to trick consumers for years. I can only presume that the 'Dairy Festival' is something to do with the Milk Marketing Board!
Milk used to be sold in pyramid-shaped cartons from dispensing machines - one features at the beginning of the film A Hard Day's Night. Dairy products were classed as protein then - now they're fat.
I remember being surprised by the vending machine when I watched the film. I suppose the more sedentary lifestyle many lead now is responsible for milk's fat content being more relevant nowadays.
Oh, naive times. She's allowed a drink at the computer. And easy-to-digest energy is seen as a good thing.
It's a telephone exchange, rather than a computer, but computers did look similar back then...
In any case, it'll hate your pinta inside itself.
Very true!
I love her hair
By Sarah T
September 20, 2009 @ 1:59 pm / #
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