20th September 2009 / Comments (8)
The Obligatory Tampon Ad
Woman's Own: 21st June 1969
Well, I had to do the tampon ads, didn't I? All discussions of sanitary products reminds me of my mother, who would have started mensurating in the mid-1950s, telling me that she used rags for the first few years, because her family could afford nothing else, and her joy at finally being able to afford a sanitary belt, a contraption that looked horrifying to my teenage self in the early 1990s. I never got on well with sanitary towels, so when the Tampax woman visited our school to explain the use of the product, I embraced them with open arms. Both my mother and my friend's mother remained suspicious of tampons until their menopause, so it's probable that these ads were fairly ground-breaking back in 1969.
Comments
*shudders* I remember being alarmed by the towels with loops in the supermarket. I wonder if anyone out there still uses them?
All women are compelled to wear white clothes when they're on the blob, the tighter the better.
Also: what's she writing on the pad in the main picture?
I'm slightly unsettled by the implication that she is the tampon in the diving shots.
Active woman, facial expression nothing like pms, dressed in white and having a lot of energy, and being really fit, because the shame of her menstruation happens all internally, you'd never know.
Okay, tampax ads are exactly the same nowadays. And that is a bit scary, as it's been 40-50 years.
at least she gets to drive a 60's MG Midget sports car !
That's something you don't see nowadays ;)
Would you believe that in my Girl Guiding days a sanitary belt and towels with loops were kept in the first aid kit. That was in the early 90s! :O We found it both hilarious and slightly horrifying ;)
By Jo
September 20, 2009 @ 3:27 pm / #
delete / edit