23rd September 2009 / Comments (10)
The Complete Sweet
Woman's Own: 21st June 1969
Of course, ice cream with various syrups and toppings are commonplace nowadays, but clearly it wasn't until the late '60s that ice cream 'ripples' became common. This advert, from Lyons Maid, now part of the Walls behemoth, adopts quite a patronising tone, but it's tough not to sound like that when you're instructing the nation's housewives that they don't need to add anything to the product. Although I don't think a glace cherry is going to spoil this young boy's Strawberry Ripple, I can see their point that old habits die hard, and what brightens up plain ice cream would crowd a 'complete sweet'. I wonder when that name fell out of use? In any case, this does provide some amusing context to the activities of Sunshine Desserts in The Fall and Rise of Reginald Perrin, published some six years later.
Comments
I want to try both the old and the New Pineapple Surprise.
Neapolitan Gaiety?
Neapolitan Gaiety?!!!
It was just Neopolitan ice-cream, let's face it :)
"None of them can be improved upon."
I highly doubt this.
The kid looks a tad bit peeved she's even putting the glace cherry there.
I perceived that she was snatching it away. "No fresh fruit with your complete sweet!" Not that a glace cherry is fresh fruit either, but the sentiment of this advert makes me feel quite ill.
Yeah, it's not very well phrased. I can imagine the company wanting to show off with the new 'syrup included' technology, but there must have been a better way of putting it across!
This led me here - http://www.kzwp.com/lyons/group2.htm.
You're right, Tanya, Neapolitan Gaiety was indeed just neapolitan ice cream.
"spoonful after spoonful of syrup" makes me feel a bit bleh.
Thanks Estelle! I quite fancy the Wonder Cake :)
You don't really get peach ice cream any more do you?
Lyons Maid is owned by Nestle, Walls is owned by Unilever. You don't see them together in the same kiosk generally.
Personally, with my Mum being a mid-wife, I NEVER eat Lyons Maid.
The kid looks a tad bit peeved she's even putting the glace cherry there. Either that or he's about to puke because he's eaten so much of the stuff and is sick of it.
I like the names of the other complete sweet's available to try.
By Morgy
September 24, 2009 @ 10:04 am / #
delete / edit