Gypsy Creams

A Facial At Home

Woman's Weekly / 23rd February 1957

Stop sniggering at the back. A reader asked for beauty items, so I decided to rewind 12 years and take this article from the earliest of my magazines; an issue of Women’s Weekly from February 23, 1957. Of course, modern women have all sorts of facial gadgets to help them, as opposed to cold cream and ‘skin freshener’ (toner?), but the main question for me is: if the aim is to cleanse your face, why is the photographic model covered in make up?



TheLeen on 26 September 2009 @ 8am

Yeah, she definitely doesn’t “start with a clean face”.

Estelle on 27 September 2009 @ 8pm


Things haven’t changed that much, the same kind of advice could be in some of today’s mags with some different pics (with the model “natural” make-up rather than full slap, of course). It always makes me wonder whether anyone could be arsed doing all that more than about twice.

Londis on 4 October 2009 @ 6am

I agree, but maybe magazines and newspapers had technical reasons for giving facial features extra definition. Perhaps without makeup the details would come out looking more faded or less sharp somehow? I guess Tanya can tell us whether the other adverts in the same magazine are similar, or whether the men look like they’ve been enhanced in any way. I’m mainly thinking of old silent movies where this was necessary, so I could be completely barking up the wrong tree here.

Tanya Jones on 4 October 2009 @ 10pm

I think technical considerations are almost certainly the reason, especially where black and white printing is concerned. I was just amused at the very obviousness of the make-up in these pictures :)

Leave a Comment